December and January Updates – #14 – From $0 to $2K

We’ve mentioned the importance of interacting with your followers in previous blog posts. We’ll say it again: there has to be more to your social media strategy than simply posting content. Unfortunately, many brands don’t realize they can’t just promote their products on social media and expect to attract their target audience. You can have thousands of followers, but if you have nothing entertaining or engaging, social media isn’t going to be a valuable marketing tool at all.

Your social media profiles are an important part of your business and you can’t afford to let them stagnate. It isn’t enough to simply create the profiles and then leave them alone. If you do that, they won’t give anything back to you.

As small businesses do not necessarily benefit from the economies of scale the way that larger companies do, they have to be more creative in their promotional tactics. To this end, leveraging Reddit, the popular social news platform, could be one of the more unique and successful marketing strategies for small business.

These days, it’s no longer enough to offer high-quality service to customers when they’re patronizing your business. If you want them to come back, you must also find ways to actively interact with them in between visits to your business.

Managing a business Instagram account is another task on your to-do list that’s already packed with meetings, deadlines and projects. Short on time, a big mistake that many businesses make is trying to buy Instagram followers or engagement. If you’re thinking of buying Instagram followers or using Instagram bots to try and increase engagement, don’t.