How to Use Instagram As a Marketing Tool

Instagram has become one of the most popular image sharing websites in use today. It has an estimated 150 million users worldwide. With so many active users, it only makes sense for businesses to utilize everything that the site has to offer.

Understanding Social Media Trends In 2014

In contemporary times, new social media platforms are springing up without notice. This makes it hard for someone to decide which platform to dedicate their time, resource, and effort to. It is thus wise, in 2014, to take stock of the future of social networks and plan how to get involved in a profitable manner. But let’s first answer the most asked question…

Traditional Social Media Vs. New Wave Open Forums

On most social media sites, only your friends can see what you are posting. These are people you probably know and you have accepted into your virtual circle of friends. On a new wave open forum, you just may be conversing with people whom you have never met. These open forums allow anyone to enter the conversation and voice their opinions, which may lead to some entertaining discussions!

Social Media Statistics for Marketing Your Business in 2014

Social media marketing can be an excellent vehicle for developing online brand awareness, customer engagement, and audience growth. This requires a solid, measurable plan and a commitment to developing consistent and valuable content.

3 Most Common Social Media Marketing Mistakes

As a social media marketing professional, there are some mistakes I see more often than others. These are 3 of the most common ones I encounter for anyone running a business, website, or brand without a professional marketing team.