Social Media and Google Analysis
Social Media is an important part of today’s successful online presence. As more companies realize this, they are adding more social media buttons to their blogs and websites. In today’s tech savvy world, those who are successfully managing their social media presence are using programs which allow them to post once and send it to multiple social media sites – saving time and money in the process. As beneficial as this savings is, the question remains – how to determine what, if any, return on investment your social media postings and campaigns are yielding. This article details how to configure a social media widget in Google Analytics. A social media widget will provide you with insight into your social media campaigns and identify which social media sites are driving traffic back to your website. This simple tool will funnel data into Google Analytics so you can determine if your social media campaigns are cost effective
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New Social Media Marketing Strategies for Your ArsenalThose who use social media to promote their business can get help from these 18 marketing strategies developed for this sector: First of all, come up with a plan. Just like in the business world, you must first create a plan before implementing it. The same is true when it comes to social media. You have to create a marketing plan to prepare you for success, and prevent you from committing mistakes.