10 Ways LinkedIn Can Grow Your Business

1) Brand Ambassadors If you have employees, encourage them to be active on LinkedIn. Doing so is a simple but effective way to help spread the word about your business. 2) Increase Visibility The more you engage on LinkedIn, the more visibility your business will receive.

Four Common Misconceptions on Social Media Marketing Among Small Business Owners

Marketing through Social media websites like Google+, Facebook, Twitter, LinkedIn, etc. is called social media marketing. It is gaining popularity these days and for many businesses, social media has become a part of their marketing strategy. Despite the popularity, there are some misconceptions among small business owners on social media marketing and for this reason, many of them have not adopted social media marketing yet. In this article, we will discuss four common misconceptions on social media among small business owners.

LinkedIn Tips – How To Keep Your LinkedIn Page Active And Engaging

Similar to Facebook, LinkedIn’s profiles were originally fairly static in nature. Individuals simply put up their professional information, and could then use the platform to connect and communicate with others.

4 Social Media Marketing Tips to Improve Your Brand

The first step in a profitable social media marketing campaign is locating the audience. Millions of people use the Internet to find their ideal product or service, but it is impossible to get your product or service to the people if you don’t know who they are.

Don’t Just Use Twitter for Business, Target the Right Audience

When it comes to powerful social media services that can boost your business, including sales and profit, there is no better option than Twitter. While there is nothing wrong with spending time on Facebook and LinkedIn as well (among others), many business owners and marketing professionals put a lot of time, money, and resources into this platform. There are people who are using Twitter for business.