Turning Heat Into Light – The Role of Social Media Marketing in a Business Crisis

There is an old adage is that there is no such thing as bad publicity. In the new world of mass, unregulated and instant communication, that may no longer be entirely accurate. When bad news about a brand is spreading, how can social media marketing help to turn the situation around?

A Brief Guide to Social Marketing Management and the Importance of Getting It Right

Should you invest in social marketing management? Is social media really that important for your business?

A Complete Guideline About Social Media Marketing Strategies

When it comes to a social media technique or strategy, the main objective should be to become a top seller online. There is no doubt that the online world is hitting hard and you should climb your way towards it. Different alternatives are at your hands. Producers and advertisers are constantly seeking for the ultimate strategies.

Engaging Brands With Facebook Message

Facebook has made it very simple for fans to communicate with many brands. Of course, the brands have to be willing and able to do so. Facebook Message allows a way for brands to interact with their customers one-on-one.

Who Benefits From Sentiment Analysis

Considering the number of social media resources people can find on the internet, one can truly say that sentiment analysis has recently gone big. Companies benefit from sentiment analysis by knowing their online brand reputation, but there are certain individuals who can benefit from it as well.