How Social Media Has Changed the Marketing Game?

Nowadays there is sea change in the relationship between the entrepreneurs and their customers. This is because at present there are various tools available in the market with the help of which anyone can reach the prospective clients at any time. But to change the prospective clients into buyers require some efforts on the part of the entrepreneurs and this is where the social media comes to play a pivotal role.

How the 2015 Facebook Algorithm Changes Affect You: Popular Content Rules While Spam Drools

While it is certain that the January 2015 Facebook algorithm update will force businesses to change their strategy, there’s still value to be found on Facebook for brands. While this popular Social Media channel still provides the potential to reach thousands of viewers, the challenge now is how to ensure your Facebook business page content appears in your fan’s news feeds.

What Should You Include in Your Social Media Marketing Strategy?

Creating a social media marketing strategy is not an easy task. Most businesses during the early planning stages identify their goals. These goals change as the company and years progress.

How to Use Twitter for Effective Marketing and Branding

In order to get noticed and spread your words over Twitter, you need to get some followers on your profile. The very first thing that you will need here is to share your Twitter business profile on as many platforms as you can to get some links up on your business profile. Take care to post your profile link on communities or forums where the chances of getting potential customers is high.

7 Steps to Becoming an Effective Social Media Manager

To be an effective social media manager, you need to have some kind of strategy that will help you function efficiently throughout a work day. Below is a step-by-step guide that will do just that.