How to Trust Employees With Twitter: A Lesson From Broadcast
As businesses adopt company Twitter handles, many encourage senior leadership to adopt their own profiles and tweet on behalf of the brand. Doing this lends an authentic voice and face to the digital conversation. One prime example is broadcast news stations, which take the on-screen news anchor’s personality and amplify it through social media.Michelangelo And The Art of Social Media
During this year’s San Diego American Marketing Association’s “Art of Marketing” conference, the “Art of Social Media” was a hot topic. The title couldn’t be truer: social media has become more of an art than a science. Measurable data is important but really good art will draw a crowd. While reflecting on the topic of art, Michelangelo’s iconic Sistine Chapel came to mind and can be related to social media.How to Claim Your Google+ Custom URL
You may have learned by now that Google+ is approving more custom or vanity URLs this week. This is a big relief to users eager to change their long URL into something shorter and easy to remember.How to Schedule a Post on Facebook
Facebook continues to make changes to its interface and although some users have objected to certain changes, one new feature that’s very useful particularly to the busy people is the one that lets users post messages including images and videos ahead of time. This is known as scheduling posts.Using New Scheduled Tweets in Your Marketing Strategy
For Twitter Ad users, there is now a new tool that allows users to create a tweet and schedule it to be posted at a certain time and date- Scheduled Tweets. This is a service that has long been offered by third-party services like Buffer and TweetDeck. The Scheduled Tweets tool lets you create tweets up to a year in advance, making it a great tool for when you want to plan a strategy far in advance.