How To View Someone’s LinkedIn Profile in Private Mode | 2020 Privacy Settings

Social Marketing Part 2

Social marketing is gauged and measured by meeting a common list of standard criteria. They are usually called the “P’s” of social marketing. When a social marketing agency plans a campaign, they use these as a guide to make sure the reaction and the results will meet expectations. Listed are the specific aspects that make for a good campaign.

Building A Strong Presence On Social Media

Entrepreneurs, large and small, are looking to social media as a means to grow their businesses. This relatively new platform for advertising and selling products and services has expanded possibilities for everyone and you can’t afford to be on the sidelines. This article provides tips to help you be successful in your social media marketing campaign.

5 Tips To Get More Interaction From Your Facebook Fans

As an online marketer, interaction is crucial to your social media success. Here are 5 great tips to get your Facebook fans more involved.

Best Practices for Using Instagram for Your Personal and Business Brand

Social media has proven to be a fast and efficient marketing tool for businesses of any size. For individuals, it is a savvy means to stay in touch with the people you know. Instagram is one of the more popular new kids on the block as far as social media is concerned. One of the reasons that Instagram is so popular is that it uses photos to convey a message. This is a marketer’s dream as photos and pictures tend to attract more attention and draw more people as compared to textual content.

Social Media, It’s Not A Popularity Contest

One of the most common misconceptions surrounding social media for business is that it’s a popularity contest. During most of the events and tradeshows I attend, teaching the ins and outs of social media for the industry, I find salon owners and stylists are always asking me how they can generate more ‘likes’ on their Facebook pages, more reviews on Google and more followers on Twitter. My response remains consistent in that it’s best to first focus on creating value vs. driving volume.

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