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If you’re like many marketing professionals concerned about your social media and content marketing tactics, you most likely associate the newsletter with other supposed sales & marketing dinosaurs like trade show booths, cold calling and business cards. But I’d like you to reconsider and see the real potential of the e-newsletter, especially now with the emergence of social media & content marketing as viable forces. First: Reconsider the value of your newsletter or for Pete’s sake start one!

Social media strategy may be approachable for any business or marketer, but often you see time and effort put into Facebook or Instagram with results that don’t seem to be there. While slow and steady wins the social media race more often than not, there are certain strategies (or lack thereof) that may be holding you back from potential web presence, new clients and profit for your business. Here are some common mistakes and how they can be avoided.

Find out how to remove Snapchat best friends. Easy step by step instructions.

Why do you spend so much time on social media? What are you looking for?

Social media continues to grow by leaps and bounds. In many cases, it isn’t enough to merely continue to work the social media channels on which you have already created profiles. In order for you to get the most out of your social media interactions, you may have to constantly be striving to improve upon what you are doing already.