YouTube Video Advertising Formats Explained – Different Types of YouTube Ads




Social Media Benefits for Your Business

Learn More about Your Customers When did you last fill out a customer survey? Perhaps it has been months or years, like most people. Nowadays, getting information about consumers through this old method is not as effective as before.

Social Media Essentials for Small Businesses

As a start, let us look deeper into the wonderful yet complex world of social media. Definition Social media is basically any Internet or mobile phone based application that lets you share content, ideas and information with other people. You can regard it as an assortment of methods by which you can connect with like-minded individuals worldwide.

Social Media Checklist Every Marketer Should Know

Nowadays, the way we advertise is not limited to what you offer, but about the story you tell behind the product and service, which make customer curious, to buy it. Your online promotion will not give you any result until you include social media in your strategy. It’s because social media is the heartbeat of your marketing strategy.

Employee Advocacy – Is It the Next Generation Word of Mouth Marketing?

Word-of-Mouth Marketing has always been the best weapon in a marketer’s arsenal. A study by Ogilvy, Google and TNS says that 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision! For those of you who think this is only for B2C, you will be surprised to know that 83% of B2B buyers are researching online before making a purchase and thus rely on your online reputation to make business decisions.

Social Media: Can Someone Use Social Media To Sound Deep?

When someone uses social media, it is up to them how they decide to present themselves, and this means that they have a lot of control. Still, this is not to say that everyone who uses it will realise this.

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