Roadmap for a Social Media Marketing Strategy
Social media needs to be treated like any other form of marketing: you need a plan or roadmap to follow. Otherwise you run the risk of having a bunch of different approaches to the various social media sites that then clash with each other and don’t give off the right impression about your company.
Social Media Tips for RetailersSocial media could have been tailor made for retailers. Sure, you may know your regular customers and say “hello” to them when they make their purchase. But before the advent of social media, that was probably the only affordable way to keep in touch with them.
Social Media Tips for Small BusinessWhen the internet started to get commercial, a lot of people said that it had levelled the playing field between large and small companies. For a while, that was the case but gradually the main search engines such as Google have become more commercialised and the playing field is anything but level. Fortunately, social media has stepped into the gap and the nimbleness of small companies often gives them an advantage over their larger counterparts.
Social Media for Service Companies: How to Get the Best ResultsSocial media could have been tailor made for service companies. The services they provide can often be aided by judicious use of social media and with the right – timely – responses you can often turn people round from being unsure about your company to being happy to use or recommend it.
5 Common Social Media Mistakes and How to Avoid ThemIt’s easy to make mistakes with social media. The casualness of the sites almost encourages you to let down your guard. But, as with near enough everything else on the internet, once you’ve posted something on a social media site it’s out there and is difficult to recall or deny.