How to Improve Your Online Profile (Part 4 of 4)

This is the fourth and final part of this series on how to improve online marketability. This article focuses on social media.

Why Your Business Needs Social Media for Influencer Marketing

Influencer marketing can be considered as an effective strategy to attract and engage with the potential and existing customers. Read on the article to find more information about social media and influencer marketing.

Facebook Is Fantasyland: 5 Tips to Manage Your Online Presence

Social media is everywhere. Whether it’s LinkedIn, Facebook, Twitter or Instagram, social media sites are being used in a wide variety of ways. People build company brands, their own personal brands, communicate with family and friends, share interests or beliefs, champion causes and plan business or social events.

Use of Content Marketing for Image Makeover

Since we talk about digital branding through social media, there are many giants who have created their brand image through social media. But there are many tools that come under digital branding, as social media is just a part.

Social Media: Your Worst Nightmare or Biggest Asset?

Just when you felt that it was okay to “Post your comment” and grasped the art of notifying the whole world what your dog is eating breakfast in “140 characters”– BOOM! Now there’s Blab.im, Periscope, Google+, Pinterest, Instagram, Puppygram and all the rest. OK, perhaps not Puppygram. When it comes to the rest, they could be little bit overwhelming and absolutely frightening. But here’s the thing, love it or hate it, there’s no way around it – if you aren’t on Social Media you’re probably losing customers and handing your competitors the edge. So throw caution to the wind and join us – the water is fine! Here’s how to leverage the power of social media.